01
Campaign strategy
Objectives, funnel stages, budgets and audiences mapped to the actions that matter to your business.
01 / SOCIAL MEDIA ADS
Meta, Instagram and TikTok campaigns that pair thumb-stopping creative with careful testing, so every dollar teaches you something about your customers.
FOR AMBITIOUS BUSINESSES IN THE USA & CANADA
THE CHALLENGE
Most social budgets leak in the same places: one tired creative running for months, audiences that overlap, and tracking nobody trusts. The ads get clicks, but nobody can say which ones brought in customers.
We treat paid social as a system. Creative, audiences, landing pages and measurement are planned together, then tested in a steady rhythm so you can see what is working and scale it with confidence.
WHAT’S INCLUDED
Each engagement is shaped around your goals. These are the building blocks we combine.
01
Objectives, funnel stages, budgets and audiences mapped to the actions that matter to your business.
02
Static, carousel and short-form video concepts with hooks written for each platform, not resized from one ad.
03
A testing roadmap for hooks, formats and offers, with clear rules for when to pause, iterate or scale.
04
Meta Pixel, Conversions API and TikTok Events set up and checked, with consistent UTMs across every ad.
05
Prospecting, lookalike and retargeting audiences with exclusions, so you are not paying twice for the same person.
06
A plain-language monthly report covering spend, results, what we learned and what we will test next.
HOW WE WORK
A steady rhythm of planning, doing and learning, with you involved at every decision.
01
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We review your accounts, past creative, offer and audience to find the quickest wins and the biggest leaks.
02
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A 90-day plan covering campaign structure, audiences, creative concepts and the metrics we will judge them by.
03
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Campaigns go live with tracking verified. We watch the early signals closely and adjust budgets as data arrives.
04
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Winning creative and audiences get more budget; weak ones are retired. Each month starts from what we learned.
EXAMPLE OUTCOME
Every result needs context: the starting point, the work involved and the period measured.
◇ Demo content — a fictional scenario with illustrative metrics, not an actual client result.
PAID SOCIAL · DEMO
↗
−41%
Cost per lead · sample
Example home services brand: a rotating creative system and tighter retargeting replaced a single evergreen ad.
Before → after
US$58 → US$34 / lead
Timeframe
90-day demo scenario
WHAT WE MEASURE
The starting point, agreed before work begins
The actions that matter to your business
What changed, and what we will test next
INVESTMENT
Every project is quoted after a short conversation. These starting points help you plan.
For a first campaign on one platform.
Starting from
US$900/month
Account and tracking setup
1 platform (Meta or TikTok)
4 ad creatives per month
Monthly report
For steady testing across platforms.
Starting from
US$1,800/month
Meta and TikTok
8–12 ad creatives per month
Creative testing roadmap
Monthly strategy call
For larger budgets and multiple offers.
Starting from
US$3,500/month
Multiple offers and audiences
Short-form video production
Landing page optimisation
Bi-weekly reporting
Prices are in USD and exclude ad spend and third-party costs. Final scope and investment are confirmed in a written proposal.
Which platforms do you manage?
We manage Meta (Facebook and Instagram) and TikTok. We recommend the mix based on where your customers spend time and what you want them to do, not on which platform is popular this year.
Is ad spend included in your fee?
No. Your ad spend is paid directly to the platform from your own account, so you keep full ownership and visibility. Our fee covers strategy, creative and management.
How much should we spend on ads?
It depends on your goals, market and price point. We will suggest a realistic starting budget during planning, one large enough to produce useful data without over-committing before we know what works.
Do you create the ad creative?
Yes. We write the hooks and copy and design static and carousel ads. Short-form video can be produced by us or built from footage you supply.
How soon will we see results?
Early signals usually appear within the first few weeks, but meaningful results come from several rounds of testing. We set expectations for your account during planning and report honestly on progress.
✳ LET’S MAKE YOUR NEXT MOVE
Tell us where you want to go. We will reply with thoughtful next steps, usually within one business day.
Request a quote ↗ hello@pixelambit.com ↗