pixelambit.

03 / SEO & SEM

Be there when they search.

Organic search and Google Ads planned together, so you capture demand today while building the rankings that keep bringing customers tomorrow.

FOR AMBITIOUS BUSINESSES IN THE USA & CANADA

SEO & SEM

THE CHALLENGE

Search is intent.
Meet it with the right answer.

People searching for your service have already decided they need it. The question is whether they find you, and whether the page they land on answers them better than a competitor does.

We combine SEO and paid search into one plan. Ads cover high-value searches now and reveal which keywords convert; SEO turns those insights into content and rankings that grow over time.

WHAT’S INCLUDED

Everything it takes.
Nothing you don’t need.

Each engagement is shaped around your goals. These are the building blocks we combine.

01

Technical SEO

Crawlability, indexing, site speed, structured data and fixes that help search engines understand your site.

02

Local SEO

Google Business Profile optimisation, consistent listings and location-relevant content for local searches.

03

Content strategy

Keyword research and content plans built around real customer questions, not keyword stuffing.

04

Google Ads management

Search and Performance Max campaigns with tight keyword control, strong ad copy and negative keyword lists.

05

Landing pages

Focused pages that match search intent and make the next step obvious, improving quality score and conversions.

06

Search reporting

Rankings, organic traffic, paid performance and enquiries in one report that explains what changed and why.

HOW WE WORK

A clear path.
No guesswork.

A steady rhythm of planning, doing and learning, with you involved at every decision.

01

↗

Audit

A technical, content and account audit to see where you stand against competitors for the searches that matter.

02

↗

Prioritise

A roadmap ranking fixes, content and campaigns by impact and effort, with clear quick wins.

03

↗

Execute

Technical fixes, content production and campaign launches handled in focused monthly sprints.

04

↗

Measure & compound

Monthly reviews shift budget toward what converts and feed paid-search insights into SEO content.

EXAMPLE OUTCOME

What progress
can look like.

Every result needs context: the starting point, the work involved and the period measured.

◇ Demo content — a fictional scenario with illustrative metrics, not an actual client result.

SEARCH & CONTENT · DEMO

↗

2.4×

Organic search traffic · sample

Showing up for the right searches.

Example local business: technical fixes, service-area pages and helpful content aligned with customer questions.

Before → after

1,000 → 2,400 visits / month

Timeframe

6-month demo scenario

WHAT WE MEASURE

The starting point, agreed before work begins

The actions that matter to your business

What changed, and what we will test next

Plan your version ↗

INVESTMENT

Clear starting points.
Scoped to your goals.

Every project is quoted after a short conversation. These starting points help you plan.

Local SEO

For businesses winning in one area.

Starting from

US$750/month

Google Business Profile

Local on-page optimisation

Citation cleanup

Monthly report

Request a quote ↗
Most popular

SEO + Ads

For combined organic and paid growth.

Starting from

US$1,800/month

Technical and on-page SEO

2 content pieces per month

Google Ads management

Monthly strategy call

Request a quote ↗

Search growth

For competitive markets and larger sites.

Starting from

US$3,500/month

Full technical programme

Content production at scale

Multi-campaign Google Ads

Conversion-rate testing

Request a quote ↗

Prices are in USD and exclude ad spend and third-party costs. Final scope and investment are confirmed in a written proposal.

QUESTIONS, ANSWERED

Good questions.
Clear answers.

Something else on your mind?

Ask us directly ↗

What is the difference between SEO and SEM?

SEO improves your visibility in unpaid search results. SEM usually means paid search ads, such as Google Ads. SEO builds lasting visibility; SEM delivers visibility immediately. Most businesses benefit from both working together.

How long does SEO take to work?

SEO builds over months rather than weeks. Technical fixes can help quickly, while rankings for competitive terms take sustained work. We share realistic expectations after the initial audit.

Can you guarantee first-page rankings?

No honest agency can guarantee rankings, because search engines control them. We focus on the work that consistently improves visibility and report transparently on progress.

Is Google Ads spend included?

No. Ad spend is billed by Google directly to your account. Our fee covers strategy, setup and ongoing management.

Do you work with local businesses?

Yes. Local SEO and location-targeted Google Ads are a large part of our work for service businesses across the USA and Canada.

✳ LET’S MAKE YOUR NEXT MOVE

Your ambition.
Our next conversation.

Tell us where you want to go. We will reply with thoughtful next steps, usually within one business day.

Request a quote ↗ hello@pixelambit.com ↗